Trump is a Media Virus

To become viral, a product, a cause or, in Trump’s case, a celebrity must actually surrender to the wave of culture. One’s own identity is less important than what the greater culture wants to engage with. Michael Jackson was a virus in his time, spreading unresolved cultural fascination with underage sex, the difference between blacks and whites, and the quest to remain young. Madonna pushed buttons on everything from virginity and teen pregnancy to gay culture and Catholicism.

via Digital Trends — Rushkoff